About

Transforming Bay Area Homes

I'm an Irish designer based in Oakland, with experience in residential, commercial and hospitality design projects for the most discerning 5-star clients, and a corporate background with global icons like IKEA and Williams-Sonoma.

I have also been a licensed realtor and am intimately familiar with the unique demands of Bay Area real estate: every home has a story worth telling. My job is to make sure buyers fall in love with that story the moment they walk through the door.

Bringing an international flair and years of design experience, I would be delighted to have my team stage your home for maximum impact and value creation.

Professional portrait photo

Based in Oakland, serving San Francisco and the East Bay

Experience & Approach

Staging Portfolio

Dozens of homes, $Millions in sales volume

Average Days on Market

<30 Days - better than East Bay averages

Specialization

Oakland's many neighborhoods, San Francisco, Piedmont, Berkeley

Services

Full staging service, Design consultation

My Philosophy

"Staging isn't about hiding flaws or creating a showroom. It's about helping buyers see themselves living in the space. The best staging feels invisible—like the home was always meant to look this way."

01

Light Over Luxury

Bay Area buyers value natural light and open space more than expensive finishes. I maximize both.

02

Neighborhood Context

A Piedmont Tudor needs different energy than a Temescal loft. I match staging to the buyer who's actually shopping in that neighborhood.

03

ROI-Focused

Every staging decision is weighed against sale price impact. I don't add furniture for furniture's sake.

04

Realtor Partnership

I work as an extension of your listing strategy—not a decorator with opinions. Your pricing and positioning guide every choice I make.

Questions & Answers

Frequently Asked Questions

Everything you need to know about staging your East Bay home

💰

Pricing & ROI

Vacant staging for a typical 3-bedroom Oakland home runs $3,500–$6,500 depending on square footage and room count. Occupied staging (working with your existing furniture) can be cheaper. Consultation-only is $250 for a 90-minute walkthrough with a detailed staging plan you can execute yourself. Use our quote calculator for an exact estimate.

Staged homes in the East Bay sell for an average of 8–15% more than unstaged comparables and spend 67% less time on market. On a $900,000 Oakland home, that's $72,000–$135,000 in additional sale price. Even conservative staging ($4,000 investment) typically returns 10–20x in sale premium.

50% deposit secures your staging date, with the balance due on installation day. Some realtors offer staging as a listing service (cost deducted from seller proceeds at closing). Ask your agent if they offer this—I work with several brokerages that do.

Staging fees cover the first 60 days on market. If your home is still listed after 60 days, there's a small monthly extension fee (typically $500–$750 depending on furniture count). Most of my clients close within 30 days, so extensions are rare.

📋

Process & Timeline

Installation day is typically over two days for a full home. I bring a team of people, and we handle everything—furniture delivery, placement, art hanging, styling. You don't need to be present; typically this is all coordinated between us and your realtor.

Yes—this is called occupied staging. I work with your existing furniture, declutter strategic areas, rearrange layouts, and add accent pieces to improve flow and photography. It's less expensive than vacant staging and doesn't require you to move out. Best for homes that are mostly empty or where sellers are flexible with furniture placement.

Ideally 2–3 weeks before your listing photos. I keep some buffer availability for last-minute requests, but spring and fall selling seasons fill up fast. If you're planning to list soon, reach out as early as possible.

We schedule a de-staging appointment with a few days notice, and my team removes all furniture and decor. The home is left clean and empty for the new owners. De-staging typically takes half a day. You don't need to be present.

🏡

Services & Scope

Standard staging covers the spaces buyers care about most: living room, dining room, primary bedroom, kitchen styling (decor only—no appliance swaps), and 1–2 additional bedrooms. We can add home offices, bonus rooms, or outdoor spaces as required. Garages, basements, and utility areas are typically decluttered but not fully staged.

I provide decluttering guidance during the consultation, but you (or your realtor's vendor) handle the actual packing and removal. The home should be empty (vacant staging) or decluttered (occupied staging) before installation day. I can recommend local organizers and junk removal services if needed.

Yes—patios, decks, and front porches can be staged with outdoor furniture and planters. This is especially impactful for Oakland Hills and Piedmont properties where outdoor living is a major selling point. Outdoor staging is an optional add-on.

Staging works best after repairs are complete. I'll flag any issues during the consultation (scuffed walls, broken fixtures, outdated lighting) and recommend whether they're worth addressing before listing. Minor cosmetic issues can often be styled around, but any major issues should be discussed with your realtor and fixed first.

🔑

Logistics & Policies

I'm based in Oakland and primarily serve Oakland, San Francisco, Berkeley, Piedmont, Alameda, and adjacent areas in the greater East Bay. Contact me with your address—I'll let you know if it's within my service area.

I maintain my own inventory of staging furniture, which means lower costs for you (no third-party rental markup) and better quality control. My furniture is contemporary, neutral, and specifically chosen for Bay Area buyers. Pieces are cleaned and inspected between every staging.

Staging furniture is insured, and minor wear and tear is expected. Your listing agent should ensure showings are supervised or lockbox-controlled to minimize risk. Any issues are extremely rare.

I choose furniture based on what sells in your specific neighborhood and property type—not personal taste. Oakland Hills buyers expect different aesthetics than Temescal buyers. That said, if you have strong preferences or concerns, we discuss them during the consultation. My goal is a style that maximizes sale price, not personal decoration.

📈

Results & Expectations

No service can 'guarantee' a sale—price, condition, and market timing matter more than staging. But data shows that staged homes in the East Bay sell 67% faster than unstaged homes and close closer to (or above) asking price. Staging maximizes your odds, but it's not a substitute for competitive pricing.

If your staged home isn't getting offers, the issue is usually pricing or marketing—not staging. I work closely with your agent to troubleshoot: Are photos strong? Is the listing description compelling? Are showings happening? Sometimes a small price adjustment is all it takes. Staging gets buyers through the door; pricing closes the deal.

I guarantee you'll love the staging or I'll make adjustments within 48 hours at no additional cost. If you or your agent feel the staging isn't working after the first week of showings, we can swap furniture or restyle rooms. My goal is your confidence going into listing day.

If you're asking the question, staging will probably help. Homes that benefit most: vacant properties (buyers struggle to visualize empty rooms), outdated interiors (staging modernizes without renovating), awkward layouts (furniture shows how to use tricky spaces), and high-end listings (luxury buyers expect a fully styled experience). Book a consultation—I'll give you an honest assessment of whether staging will move the needle on your sale price.

Still have questions?

Schedule a Consultation

Let's Talk About Your Home

Whether you're a homeowner preparing to sell or a realtor looking for a staging partner, I'd love to hear about your property.